Consumer campaigns
Give customers a short, recognisable experience linked to a product, promotion or occasion. Entry can begin with a campaign link or QR code, with the reward and next step explained before the customer commits their time.
Campaigns, rewards and customer participation
Gamification and Customer Engagement
Give people a reason to take part and a useful next step.
Twin builds branded games and interactive experiences for customer campaigns, outlet programmes, events and employee participation. We connect the experience with the entry process, rewards, customer information and reporting needed to run it.
Actual screens from campaign and event experiences. Select a screen to view it in full.
Start with the audience
Choose an experience that fits the people taking part.
The starting point is the action that matters to your programme. That might be trying a product, joining a community, registering interest, completing a knowledge challenge or returning to an offer.
Outlets and distributors
Design participation around the businesses that sell your products. Purchasing activity can be linked to campaign eligibility or play opportunities, with the relevant rules and records agreed before launch.
Events and branches
Make it easy for people to join from their own phones. A simple challenge can connect an in-person visit with a digital interaction and an appropriate reward.
Employee participation
Combine a short game with questions or event content. Points and a leaderboard can support friendly competition where that suits the audience and purpose.
Experience from real programmes
See how the interaction changes with the purpose.
A voice challenge, a branch visit and an employee event call for different experiences. Play the demonstrations below to see the campaign interactions.
Consumer campaign
Coca-Cola Break Uplift
A voice-based challenge linked participation with points and a reward journey. The demonstration shows the voice interaction used in the campaign.
Read both Coca-Cola campaign storiesBranch engagement
Shinhan Bank
Visitors entered through a QR code and played an augmented reality game on their phones, with rewards linked to their scores.
Read the Shinhan Bank storyEmployee participation
Pfizer
An internal event combined action-based play, questions and a leaderboard. This demonstration shows the gameplay used for the employee experience.
Read the Pfizer employee event storyThe complete campaign journey
Plan what happens before and after the game.
We plan how people arrive, what they do, how they qualify and what happens afterwards. That includes campaign rules, any points or reward logic, the information collected and the reports the operating team needs.
The format might be a familiar game, a quiz, a voice challenge or augmented reality. We choose it for the setting: a crowded event, a quiet branch visit and a staff session need different interactions.
Entry and qualification
Define the campaign link, QR entry, registration or purchase qualification, including the rules people need to understand.
Participation
Make the action, challenge and progress clear, with an interaction suited to the audience and their devices.
Points and rewards
Agree qualification, availability and redemption, including what happens when a reward cannot be completed.
Follow-up and reporting
Connect the next useful interaction with the customer information, permissions and measures available.
PangoCDP and customer data
Give participation a useful next step.
Where PangoCDP is part of the solution, campaign activity can contribute to customer profiles, segments and automated communication. A participant might receive a relevant offer, a reminder about an unused reward or information related to the interest they shared.
The connection is designed around the data and permissions available. The game, customer platform and reward process each need a clear role. We define those roles and the required integrations as part of the project.
How we deliver
Define the outcome, then build the experience around it.
The project scope should cover the customer experience and the work needed to operate the campaign.
Define the outcome
Agree the audience, setting, action and measures that will determine whether the programme is useful.
Design the journey
Map entry, participation, reward handling and follow-up. Set campaign rules and identify the systems involved.
Build and connect
Develop the experience, configure the agreed components and implement the required data exchanges.
Prepare for launch
Test the complete journey, including busy periods, invalid attempts, unavailable rewards and support scenarios.
Review and improve
Compare participation, completion and the agreed downstream measures. Use the findings to improve the programme or plan the next one.
Planning a campaign
Questions about a campaign project
We can assess a defined campaign concept or help shape a practical first use case.
Is gamification the same as a loyalty programme?
A loyalty programme defines an ongoing relationship and its benefits. Gamification adds challenges, progress or play to an experience. They can work together, and either may be useful independently.
Does every campaign need PangoCDP?
No. We select the customer data and communication components for the programme. PangoCDP is relevant when profiles, segments, rewards or automated journeys need to work together.
Can you work with our agency?
We can define a delivery model around your agency’s concept and campaign responsibilities. The scope should make creative, technical, media, reward and operating responsibilities clear.
Can we reuse the experience?
Reuse can form part of the project. We agree which mechanics, assets and configurations can support later campaigns, alongside ownership and ongoing support.
How long does a campaign take to build?
Timing depends on the mechanic, design, integrations, approval process and launch requirements. We confirm the scope and delivery plan after reviewing the intended journey.
Start with the audience and the action
Tell us who you want to engage and what you want them to do.
If you have a campaign concept, we can assess the delivery requirements. If you are still shaping the idea, we can help define a practical first use case.