Twin campaign delivery
Shinhan Bank: bring a digital experience into a branch visit.
For Vietnamese Women’s Day, branch visitors entered through a QR code and played an augmented reality challenge in a Zalo Mini App. Scores connected the game with reward qualification.
The setting
Let customers join from their own phones.
Shinhan Bank’s campaign gave customers a short interactive experience during a branch visit. A QR code provided the entry point into the Zalo Mini App.
The campaign’s purpose was customer appreciation for Vietnamese Women’s Day. It also aimed to encourage customers to follow the bank’s Zalo Official Account.
The interaction
Find the branded targets and play for a score.
Players used their phones to find and capture branded targets in an augmented reality game. Their score determined reward qualification.
The experience brought the branch setting into the interaction. Visitors could enter, understand the challenge and take part on the device they already had with them.
A branch visit with a digital continuation
The QR entry, game and reward formed a focused participation journey. The bank’s Official Account gave the campaign an associated communication objective.
Discuss your next programme
Make your branch or event experience easy to join.
Discuss how visitors will enter, what they will do and how the interaction connects with your campaign.