PangoCDP customer story
Saint-Gobain Vietnam: connect trade relationships with useful customer data.
PangoCDP brought contractor and dealer information together for Saint-Gobain Vietnam, connecting customer profiles with Power BI reporting and targeted campaign communication.
About the client
A Vietnam programme for a global construction materials group
Saint-Gobain designs, manufactures and distributes materials and services for construction and industrial markets. Its 2025 group figures report operations in 81 countries, 162,000 employees and €46.5 billion in sales.
The project described here was for Saint-Gobain Vietnam: bringing contractor and dealer information together so commercial and marketing teams could use a shared customer foundation.
Client context: Saint-Gobain · 2025 group figures. Company figures describe the client’s business; the project scope is set out below.
The customer need
Give the trade relationship a shared data foundation.
A manufacturer’s customer relationships extend through dealers and the contractors who specify or use its products. A useful customer view needs to bring those relationships together, so sales and marketing can work from a consistent understanding of the trade network.
Saint-Gobain Vietnam’s first phase with PangoCDP connected contractor and dealer information into unified profiles. The programme made that foundation useful in reporting and campaign activity, joining the customer record with the decisions and communication around it.
The first phase
Connect the profile, the report and the next communication.
PangoCDP’s March 2023 go-live account describes consolidated data feeding Power BI dashboards for business and marketing teams. The same programme used segmentation, automated messages and campaign dashboards for the year-end 2022 Lắc Lộc Vàng promotion.
- Understand trade customers
- Bring contractor and dealer data points into a combined profile.
- Make the information visible
- Pass consolidated information to Power BI for business and marketing reporting.
- Act on the customer groups
- Use segments and communication through SMS, Zalo notifications and app push, with campaign reporting.
From trade information to a usable campaign audience
Summary of the programme journey described in the source material.
- ConnectBring contractor and dealer data together.
- ProfileBuild a shared view of each relationship.
- ReportUse the consolidated data in Power BI.
- ActivateSelect groups and run relevant communication.
Project value
Customer data that commercial teams could use
Phase one combined contractor and dealer information into customer profiles and passed the unified data into Power BI for business and marketing reporting. Segmentation and automation were also used in the late-2022 Lắc Lộc Vàng campaign, through SMS, ZNS and app-push communication.
The result was a working connection between trade customer data, reporting and campaign action. The March 2023 go-live account documents that delivered scope and the shared information available to the business and marketing teams.
Project evidence
A named go-live and a real trade campaign
The 31 March 2023 go-live account describes the completed customer profiles, Power BI connection and campaign automation. Vĩnh Tường’s own website separately publishes the late-2022 Lắc Lộc Vàng programme results, showing the real trade campaign referenced in that implementation.
Discuss a similar programme
Make trade customer data work harder for your teams.
Talk to Twin about the customer relationships, reporting needs and communication you want to connect. We can assess the data foundation and scope a practical implementation.