PangoCDP customer story
CellphoneS: use customer profiles to make segmentation practical.
CellphoneS used PangoCDP to bring fragmented online and offline customer information into a shared view and build more relevant audiences.
About the client
A national technology retailer with stores and digital channels
CellphoneS sells smartphones, computers and consumer technology through a national retail network and e-commerce operation. Its September 2026 launch information describes more than 300 stores across Vietnam. That combination of physical shops, online browsing and repeat purchases makes customer recognition a significant retail task.
PangoCDP brought the customer information behind those channels into a usable shared view, helping the marketing team build audiences around the relationship rather than a single transaction.
Client context: CellphoneS · September 2026 retail network context. Company figures describe the client’s business; the project scope is set out below.
The customer need
Bring online and offline customer information together.
CellphoneS needed a clearer view of customers across online interactions and its retail operation. Information held across channels and locations made it harder to understand the continuing customer relationship.
The published PangoCDP account describes unifying that information, using customer profiles to understand activity and creating audiences for more relevant campaigns.
The published implementation
PangoCDP’s reported results after nine months.
Nine-month implementation period reported in PangoCDP’s CellphoneS customer account.
Source: PangoCDP’s published CellphoneS customer account. The figures describe the implementation and reporting period in that publication.
Profiles and activation
Use the profile to decide who belongs in the next audience.
Segmentation made the combined information useful for campaign decisions. The team could consider customer activity and purchase history when selecting audiences for advertising, upselling and cross-selling.
The example connects the data foundation with a practical marketing task: choosing the relevant audience and avoiding unnecessary messages.
Project evidence
The customer’s experience of the platform
CellphoneS’s marketing leadership credits PangoCDP with connecting offline and online customer profiles and making those profiles more useful for e-commerce conversion. The customer statement in the supplied presentation puts the implementation results in a practical retail context.
Discuss your next programme
Make customer information useful for the next campaign.
Discuss the data available, the audiences you need and how the programme should communicate with them.