PangoCDP customer story
Nutifood: connect product sampling with customer journeys.
Nutifood used PangoCDP to connect customer collection activities with segmentation and ongoing communication. Sampling became the starting point for personalised journeys and automated follow-up.
About the client
A major Vietnamese nutrition business with international research capability
Nutifood develops nutritional products for different stages of life and serves families throughout Vietnam. Its Nutifood Nutrition Research Institute in Sweden brings international research expertise into product development, alongside the company’s Vietnamese nutrition experience.
For a business with that product breadth, sampling is the beginning of a customer relationship. The programme connected that first interaction with the customer information and follow-up needed to make it useful over time.
Client context: Nutifood · company and research profile. Company figures describe the client’s business; the project scope is set out below.
The customer journey
Continue the relationship after a sample request.
A sampling activity creates an opportunity to learn about a customer and continue the conversation. Nutifood’s published PangoCDP account describes connecting those collection activities with customer profiles, segmentation and personalised journeys.
The account also describes an automated data flow to Salesforce CRM, linking the customer programme with an existing business system.
The published implementation
PangoCDP’s reported implementation breadth within six months.
Six-month implementation period reported in PangoCDP’s Nutifood customer account.
Source: PangoCDP’s published Nutifood customer account. These measures describe the breadth of the configured customer programme.
Sampling and follow-up
Use customer information in later interactions.
Segmentation and automated flows let the team continue a relevant conversation after the sample request. The published programme also describes information flowing to Salesforce CRM, connecting the customer activity with the follow-up environment used by the business.
Within six months, the reported 65 segments and 55 flows show a programme extending across different audiences and journeys. The value was a repeatable route from customer interest to ongoing communication and care, with the customer platform and CRM serving clear roles.
Project evidence
A customer platform supporting the next interaction
Nutifood’s Deputy CEO Mai Thanh Viet identifies a centralised customer data system as important to understanding and communicating with end customers. That customer view supports the programme’s practical work: organising audiences and continuing the relationship after sampling.
Discuss your next programme
Plan what happens after the first customer interaction.
Discuss a sampling programme that connects participation, customer information and relevant follow-up.