PangoCDP customer story
Nutifood: connect product sampling with customer journeys.
Nutifood used PangoCDP to connect customer collection activities with segmentation and ongoing communication. Sampling became the starting point for personalised journeys and automated follow-up.
The customer journey
Continue the relationship after a sample request.
A sampling activity creates an opportunity to learn about a customer and continue the conversation. Nutifood’s published PangoCDP account describes connecting those collection activities with customer profiles, segmentation and personalised journeys.
The account also describes an automated data flow to Salesforce CRM, linking the customer programme with an existing business system.
The published implementation
PangoCDP’s reported implementation breadth within six months.
Six-month implementation period reported in PangoCDP’s Nutifood customer account.
Source: PangoCDP’s published Nutifood customer account. These measures describe the breadth of the configured customer programme.
Sampling and follow-up
Use customer information in later interactions.
Segmentation and automated flows gave the team a way to use collected information in continuing customer journeys. The relationship could extend beyond the initial sampling interaction into relevant communication and follow-up.
For a similar programme, the starting point is the information collected, the customer’s interests and the next useful interaction. The customer platform and CRM then need clear roles in the journey.
Discuss your next programme
Plan what happens after the first customer interaction.
Discuss a sampling programme that connects participation, customer information and relevant follow-up.