PangoCDP customer story
CellphoneS: use customer profiles to make segmentation practical.
CellphoneS used PangoCDP to bring fragmented online and offline customer information into a shared view and build more relevant audiences.
The customer need
Bring online and offline customer information together.
CellphoneS needed a clearer view of customers across online interactions and its retail operation. Information held across channels and locations made it harder to understand the continuing customer relationship.
The published PangoCDP account describes unifying that information, using customer profiles to understand activity and creating audiences for more relevant campaigns.
The published implementation
PangoCDP’s reported results after nine months.
Nine-month implementation period reported in PangoCDP’s CellphoneS customer account.
Source: PangoCDP’s published CellphoneS customer account. The figures describe the implementation and reporting period in that publication.
Profiles and activation
Use the profile to decide who belongs in the next audience.
Segmentation made the combined information useful for campaign decisions. The team could consider customer activity and purchase history when selecting audiences for advertising, upselling and cross-selling.
The example connects the data foundation with a practical marketing task: choosing the relevant audience and avoiding unnecessary messages.
Discuss your next programme
Make customer information useful for the next campaign.
Discuss the data available, the audiences you need and how the programme should communicate with them.