Twin campaign delivery
Shinhan Bank: bring a digital experience into a branch visit.
For Vietnamese Women’s Day, branch visitors entered through a QR code and played an augmented reality challenge in a Zalo Mini App. Scores connected the game with reward qualification.
About the client
A customer campaign for an established international bank in Vietnam
Shinhan Bank Vietnam is part of Shinhan Financial Group through Shinhan Bank Korea. The bank established its Vietnam presence in 1993 and reported 56 branches and transaction offices nationwide in 2025.
Twin’s work here was a focused customer-appreciation campaign for branch visitors. It brought a branded mobile interaction into a physical banking setting for Vietnamese Women’s Day.
Client context: Shinhan Bank Vietnam · company history and network. Company figures describe the client’s business; the project scope is set out below.
The setting
Let customers join from their own phones.
Shinhan Bank’s campaign gave customers a short interactive experience during a branch visit. A QR code provided the entry point into the Zalo Mini App.
The campaign’s purpose was customer appreciation for Vietnamese Women’s Day. It also aimed to encourage customers to follow the bank’s Zalo Official Account.
The interaction
Find the branded targets and play for a score.
Players used their phones to find and capture branded targets in an augmented reality game. Their score determined reward qualification.
The experience brought the branch setting into the interaction. Visitors could enter, understand the challenge and take part on the device they already had with them.
A branch visit with a digital continuation
The QR entry, game and reward formed a focused participation journey. The bank’s Official Account gave the campaign an associated communication objective.
Project value
A branch visit included a complete appreciation experience
A QR code moved visitors into the game on their own phones, without a separate app installation. Branded AR targets and a score threshold connected participation with the campaign’s gifts.
The screen and game recording show how the bank’s Women’s Day appreciation idea became an experience customers could join in the branch. The associated Official Account follow objective gave the campaign a potential route for continuing communication.
Discuss your next programme
Make your branch or event experience easy to join.
Discuss how visitors will enter, what they will do and how the interaction connects with your campaign.