Twin campaign delivery
Pfizer: game participation and questions at an employee event.
Twin’s Pfizer Vietnam event experience combined action-based play with quiz questions, points and a leaderboard. The purpose was employee participation and engagement with company information.
About the client
An employee event for the Vietnam team of a global biopharmaceutical business
Pfizer researches, develops and supplies medicines and vaccines worldwide. The company reported US$62.6 billion in revenue and US$10.4 billion invested in internal research and development in 2025.
Twin’s engagement shown here was an internal Pfizer Vietnam employee event. The game combined company information with active participation, scoring and shared recognition within that event.
Client context: Pfizer · 2025 annual review. Company figures describe the client’s business; the project scope is set out below.
The purpose · Employee participation
Give staff an active part in the event.
Pfizer Vietnam’s internal event used a short game to invite employees to take part. Players earned points through an action-based slicing mechanic, while selected interactions opened quiz questions.
Questions could award extra points or allow play to continue. The experience ran on Zalo, with a leaderboard supporting event competition.
The event experience
Combine the game with content people can respond to.
The activity gave staff something to do and questions to answer within the event. Scoring, recognition and rewards formed part of the participation experience.
Project value
Company content became part of an active employee experience
The game gave employees an immediate way to participate in the event. Action-based play opened quiz questions, while points and a leaderboard gave participants feedback and recognition within the session.
The game recording and event footage show the experience in use. Twin combined the event content and interaction in a single activity, giving Pfizer Vietnam a branded way to involve its staff.
Discuss your next programme
Build participation into your next staff event.
Talk to Twin about an experience that fits the event content, audience and setting.