PangoCDP customer story
VUS: make it easier for parents to take the next step.
VUS and PangoCDP connected Mini App experiences, enquiry forms and follow-up on Zalo, helping parents move from an initial interaction towards a trial class or placement-test booking.
About the client
An established English education network serving families across Vietnam
VUS – Vietnam USA Society English Centers – operates a national English education network. The company passed its 60-centre milestone in April 2023, and PangoCDP’s August 2025 implementation account describes more than 70 centres. Its audience includes parents and students whose first enquiry can begin at a school, supermarket, event or online.
The programme joined those first interactions with booking and follow-up, giving a multi-centre education business a more consistent way to continue the conversation with each family.
Client context: VUS · national centre-network milestone. Company figures describe the client’s business; the project scope is set out below.
The customer need
Keep the enquiry moving after the first interaction.
An event, a campaign or a conversation can create interest in a class. The next step needs to be easy for a parent to complete, and the information needs to reach the people and systems handling the enquiry.
VUS used Zalo, a familiar messaging platform for its Vietnamese audience, to bring participation, registration and follow-up closer together. PangoCDP supported the customer information and communication around that journey.
The parent experience
Join the activity, share the details and arrange the next conversation.
Mini games and forms gave parents an accessible starting point. With permission, available Zalo information could populate the form, reducing repeated entry. Interactions could then support customer groups and relevant follow-up.
The wider account includes placement-test booking and messages such as trial invitations and reminders. The practical value is continuity: the information from the first interaction can inform what the parent receives next.
- Capture interest
- Use a Mini App experience or form at the customer touchpoint.
- Keep the record useful
- Capture permission-based details and connect the response with the customer data.
- Support the next step
- Arrange relevant invitations, appointment communication and follow-up.
A connected enquiry journey
Summary of the programme journey described in the source material.
- EngageA parent enters a Mini App or completes an activity.
- RegisterPermission-based information supports the enquiry form.
- ConnectThe interaction joins the customer data.
- Follow upRelevant invitations or appointment messages continue the journey.
Published programme results
The rates reported in PangoCDP’s VUS account.
PangoCDP reported changes in lead quality, interaction and internal data-processing time. These are the measures used in that account, with the before-and-after rates kept visible.
Source: PangoCDP’s August 2025 VUS publication. The account does not fully specify the comparison period or lead-quality definition; the quality rate is not a count of leads.
Project evidence
The programme is visible in the client’s own guide
VUS publishes the SuperKids game experience on its website, with instructions for parents to enter through Zalo. The client page shows an actual customer activity within the wider interaction, registration and care programme described in the PangoCDP implementation account.
Discuss a similar programme
Turn initial interest into a useful customer conversation.
Talk to Twin about the enquiry journey your customers experience today. We can assess forms, customer information, booking and follow-up around a practical first use case.