PangoCDP customer story
Highlands Coffee: turn a store purchase into a continuing digital connection.
Highlands Coffee connected receipt-code entry, a short Mini App interaction and a digital gift wallet with PangoCDP, giving customers a clear route from a purchase to a usable offer.
About the client
A large coffee chain turning store visits into digital relationships
Founded in 1999, Highlands Coffee has become one of Vietnam’s best-known coffee chains. Zalo’s March 2025 customer account describes a network of more than 750 stores nationwide, giving the brand a substantial physical presence and a large audience to serve after each visit.
The receipt-code and voucher programme connected that store footprint with a digital customer channel. PangoCDP supported the customer data behind the journey, while the Mini App made participation and rewards accessible within Zalo.
Client context: Zalo Mini App for Business · Highlands Coffee, March 2025. Company figures describe the client’s business; the project scope is set out below.
The customer opportunity
Keep the connection after the customer leaves the store.
A store visit gives a brand a useful moment to invite a further interaction. The journey needs a clear entry point, an understandable benefit and a convenient way to find that benefit later.
Highlands Coffee’s published PangoCDP example joined those steps around a receipt code. The initial collaboration began in July 2023, using Zalo’s Mini App and messaging environment to continue the relationship beyond the purchase.
The receipt-to-reward journey
Make entry, participation and reward easy to follow.
After a drink purchase, customers received a receipt containing a participation code. A QR code on promotional material opened the Highlands Mini App, where the customer entered that code and completed a short interaction.
The campaign sent an offer through Highlands Coffee’s Zalo Official Account and stored vouchers in a gift wallet. Customers could return to their benefits within Zalo, keeping the reward accessible after the initial interaction.
- A purchase-linked entry
- The receipt code connected the store transaction with campaign qualification.
- A short branded interaction
- The Mini App gave customers an activity before receiving the offer.
- A place to keep the benefit
- The gift wallet made campaign vouchers available for later use.
From store purchase to a saved offer
Summary of the programme journey described in the source material.
- PurchaseReceive a participation code on the receipt.
- EnterOpen the Mini App and enter the code.
- Take partComplete the short branded interaction.
- ReturnFind the offer in the digital gift wallet.
Programme value
A store purchase became a continuing digital connection.
The receipt code established campaign entry, the game invited participation and the wallet kept rewards accessible after the first interaction. Together, those steps gave Highlands a useful way to continue customer communication beyond the store visit.
Zalo’s March 2025 account reports the following channel result for the later “100% Thắng Maldives” campaign. It continued the receipt-to-reward approach first used in July 2023.
Source: Zalo Mini App for Business · Highlands Coffee. Official Account follows are a channel measure, rather than sales or a count of unique buyers.
Project evidence
See the purchase-to-reward experience
Zalo’s customer account shows the real Highlands journey: an in-store entry point, a short game, a reward and a personal gift wallet. The visual connects the retail setting with the screens customers used. The initial programme began in July 2023; the illustrated later campaign continued that receipt-to-reward approach.
Discuss a similar programme
Connect an in-store moment with your next customer interaction.
Discuss the purchase, entry and reward journey you want to create. Twin can assess how the experience, customer information and communication should work together.