PangoCDP customer story
Vua Bia: connect a relevant offer with an easier order request.
Vua Bia, an AB InBev distributor, used PangoCDP and Zalo Mini Apps to connect targeted communication with an ordering journey, representative confirmation and continued customer engagement.
About the client
A digital retail and distribution channel for international beer brands
Vua Bia is an official distributor of AB InBev products in Vietnam, with a portfolio including internationally recognised brands such as Budweiser, Corona and Hoegaarden. Its online business gives customers a direct route to browse and order those products.
This programme was for Vua Bia’s customer channel. It connected targeted offers with a Mini App order request, representative confirmation and follow-up communication.
Client context: Vua Bia · brand and distribution profile. Company figures describe the client’s business; the project scope is set out below.
The customer need
Make the offer and the purchase route work together.
A targeted offer is more useful when the customer can act on it through a clear purchase journey. The operating team also needs the details required to confirm and fulfil the request.
Vua Bia’s PangoCDP programme connected customer communication with a Zalo Mini App ordering experience. The published account identifies Vua Bia as an AB InBev distributor; the story concerns that distributor programme.
The ordering journey
Move from the message to an order the team can confirm.
A promotional message directed the customer to a Mini App, where they could review the offer, choose products, enter the relevant code and complete their details. A representative then contacted the customer to confirm the order before delivery.
PangoCDP supported communication and campaign reporting around the journey. This kept the customer’s response connected with the ordering process and later engagement.
- Relevant communication
- Use customer groups and purchase context to support offers and reminders.
- An accessible order route
- Let the customer move from the invitation into a focused Mini App journey.
- An operational handover
- Pass the order request into representative confirmation and fulfilment.
The order request and confirmation journey
Summary of the programme journey described in the source material.
- ReceiveA relevant offer arrives through the customer channel.
- ReviewThe customer opens the Mini App and reviews the programme.
- RequestProduct choices and customer details form an order request.
- ConfirmA representative confirms the order before delivery.
Published campaign activity
Activity reported after more than three months.
PangoCDP reported more than 100,000 interactions and more than 11,000 Zalo Mini App openings for the campaign after more than three months. These measures describe activity at different points in the customer journey.
Source: PangoCDP’s Vua Bia account. Interactions and openings are activity measures; they do not by themselves establish completed sales or unique customers.
Project evidence
A customer offer connected with a real ordering operation
Vua Bia’s retail website shows the product and distribution business behind the programme. The implementation team’s illustrated campaign account shows how the Zalo message, Mini App order request and confirmation process worked together.
Discuss a similar programme
Connect your customer offer with the work needed to fulfil it.
Twin can help map the customer interaction, order request, team handover and reporting into a practical delivery scope.