Twin platform delivery
Mitsubishi Electric: use warranty activation to begin a direct customer relationship.
Twin developed electronic warranty activation for Mitsubishi Electric Vietnam, helping the brand connect with customers through digital channels after products were purchased through its distribution network.
About the client
Digital warranty activation for a major global technology manufacturer
Mitsubishi Electric develops products and systems for homes, buildings, industry and infrastructure. Established in 1921, the group reported 150,386 employees and consolidated revenue of ¥5,894,747 million for the year ended 31 March 2026.
Twin’s engagement was with Mitsubishi Electric Vietnam. Electronic warranty activation helped create a direct digital connection with customers after a purchase through the distribution network.
Client context: Mitsubishi Electric · corporate data at 31 March 2026. Company figures describe the client’s business; the project scope is set out below.
The customer need
Stay connected when the sale happens through another business.
For a manufacturer selling through distributors and retailers, the customer relationship can be difficult to maintain after the purchase. Warranty activation creates a useful reason for the customer to make contact directly with the brand.
Twin’s Mitsubishi Electric Vietnam work addressed that point in the journey. The electronic warranty programme helped establish a digital connection when customers activated their product warranty.
The delivered application
Make activation a useful customer touchpoint.
Twin Vietnam’s published customer account identifies the eWarranty solution as Twin-developed work. Its purpose was to help Mitsubishi Electric stay connected through digital channels once a customer activated the warranty.
The application illustrates a focused customer-platform use case: an after-purchase task can establish a direct point of contact and provide context for the continuing product relationship.
- A clear reason to register
- Warranty activation begins with a task the customer already needs to complete.
- Product and customer context
- The registration connects the customer relationship with the purchased product.
- A digital continuation
- Activation provides a route for the brand to stay in touch after the sale.
Project value
A direct customer connection after a distributor-led sale
Electronic warranty activation created a useful point of contact between Mitsubishi Electric Vietnam and the person using its product. The customer completed a real after-purchase task, and the manufacturer gained a digital starting point for the continuing product relationship.
The public application listings and Twin Vietnam’s project account show the delivered application. Warranty activation gave customers a practical reason to contact the manufacturer and Mitsubishi Electric a direct starting point for after-sales communication.
Discuss a similar programme
Make product registration more useful for your customers and your team.
Discuss the registration task, product information and customer connection you need. Twin can define the application and supporting workflows around that scope.